GTM + Product Marketing · San Francisco

Turning positioning
into pipeline
and revenue.

Player-coach marketing leader. 12+ years building product marketing and growth teams across B2B and B2C, from first hire through IPO to GM of a new market. Currently Senior Director of Marketing at Peek.

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194% of ABM revenue plan· 80+ global launches· 4× blended ROAS· $20M+ GMV built from zero· 10M+ organic views· 30+ AI agents shipped· $3M event pipeline· 25% lower CPLs· 194% of ABM revenue plan· 80+ global launches· 4× blended ROAS· $20M+ GMV built from zero· 10M+ organic views· 30+ AI agents shipped· $3M event pipeline· 25% lower CPLs·

Hi, Dianne here 👋🏼

First-principles marketer and builder. Durable positioning built on deep customer and competitive insight, translated into messaging and packaging that hold up across every story in market. Interesting enough to stop the scroll. Clear enough to move the right buyer to act.

Keith Rabois calls the people who take an idea from conception to live, pulling every team along with them, barrels. It's the bar I hold myself to.

12+ years as a
Marketing & GTM leader
Deep PMM expertise,
building teams from the ground up
ABM and growth programs
that open enterprise accounts
P&L ownership as a GM
launching new markets
Multiplayer AI systems
built for marketing

The journey

My Experience

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2023 – Now

Sr Director, Marketing

Peek · B2B SaaS

2023Director, PMM
2025Sr Director, Marketing

Rebuilt PMM and led a complex pricing change two months in, then took on ABM, events, brand and social across three brands with a team of four.

Scope expanded in 6 months

2021 – 2023

General Manager,
Filipino & New Markets

Weee! · B2C marketplace

2021GM, Filipino Markets
2021GM, Filipino & New Markets

First GM hired. Built the vertical and its team of 12 with direct P&L, partnering closely with the CEO on the GM playbook other markets ran on.

Promoted in 5 months

2017 – 2021

Global Senior Product
Marketing Manager

Twitter · Global ads

2017PMM
2019Global Senior PMM

Led product marketing for the global ads suite across five regions, from measurement to brand safety, training a 1,000+ person sales org.

Promoted to global senior role

2014 – 2017

Product Marketing Manager

TubeMogul → Adobe

2015Sr PMM Associate
2016Product Marketing Manager

Moved from accounting as the first PMM hire, building the function alongside my director and scaling from 2 to 7 through the IPO and Adobe deal.

First PMM hire, promoted 2x

2010 – 2014

Marketing & BD Lead;
Senior Audit Associate

KPMG · Big Four

2012Sr Audit Associate
2013Marketing & BD Lead

Led US GAAP audits for venture-backed and financial services clients, then built San Francisco's market development function from the ground up.

Audit to marketing lead

Results

Selected Work

194%

of plan in H1 2026

Reversing a declining ABM program

Hit 118% of the 2025 revenue goal with 7.5x ROAS on a new digital program. Continuous creative and timing tests lifted send-to-meeting rates 15.7%.

$20M+

annualized GMV from $0

Building a new market from scratch as GM

First GM hired, with direct P&L and a team of 12. Product-market fit in five months and tripled new users from launches, feeding the $4.1B Series E.

50+

person launch team

Taking Brand Survey to market worldwide

Directed Product, Research, Sales, PR and Marketing across five regions, hitting 85% adoption on key launches and helping sales reach 107% of target.

80+

global product launches

Building the PMM function from the ground up, pre-IPO

Moved from accounting as the first PMM hire, building the function alongside my director and scaling from 2 to 7. 159% YoY growth through the IPO and Adobe deal.

70%

faster time to market